Private pitch for Matt
Move sponsorship to participation. MrQ becomes part of the football conversation — not just another logo beside it.
ScrollThe concept
For MrQ's Festive Football Feast, we'll move sponsorship to participation. MrQ becomes part of the football conversation, not just another logo beside it.
It's a series of reels & graphics posted throughout December where fans discuss, debate and engage with us and MrQ is at the centre of it all!
The audience
Two Facebook properties — The Football Collective (~1.3M) and The Football Community (~1.3M) — powering one combined football conversation.
The mid-funnel
Integrate MrQ deeper into Football Collective channels — from trusted awareness through to engagement that feels like the story, not an ad break.
Headline sponsor of The Football Collective Show: daily short-form videos covering the top stories. Think podcast, but short form.
Repeated exposure inside a trusted community delivers awareness, broad messaging, and credibility through association. This is where the audience first meets MrQ — consistently, in a context they already trust.
Funnel context: above-the-line (TV etc) → Step 1 Core Sponsorship.
Festive Football i(mr)Q — quiz posts where value comes first and MrQ is woven into the content.
"Only 5% of fans get all 5 right."
We're gamifying the content — building an engagement mindset aligned with MrQ. It's not an ad break. It's part of the story.
Festive Football Love / Hate — linking into wider MrQ Love/Hate marketing, with MrQ front and centre as we move down the mid-funnel.
Street interviews asking fans if they love or hate:
Great video that expands into statics & carousels — more value, more momentum.
How MrQ fits
Value for the audience first — positioning MrQ as the go-to place for gaming throughout December.
Clear signposting to MrQ at the moment attention is highest.
Logo & message presence throughout — not a one-second flash and gone.
Optimised to drive traffic for FTD — conversation that converts curiosity.
December strategy
We'll create a program of content always focused on MrQ, dialling up around match weekends and big games — UCL, EL, PL.
Premier League
UCL & Premier League
Premier League
Premier League
Commercial options
Two clear packages. For Matt, we'd gently point you toward Pro — best CPM value across both channels.
£15,000
£25,000
Recommended for Matt
* Figures as proposed in the partnership deck.
Next step
If the Festive Football Feast feels like the right mid-funnel play, reply and we'll lock dates, creatives, and the Pro (or Standard) build that fits.